Perspectives

Perspectives on
business transformation.

Thoughts on strategy, design and technology — and how they can help businesses move forward.

In-depth articles with practical examples and interactive explanations.

DIGITAL MARKETING / COMMERCEDemandCommerceRetention
Perspectives · Digital Marketing & CommerceBring brands and products to market

Digital Marketing & Commerce:
From interest to customer relationships.

Positioning, channels and commerce as one connected business process: from qualified demand and a useful buying experience to lasting customer relationships. With an interactive journey, measurement examples and an economic model.

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BRAND & PRODUCT DESIGN / CONNECTED EXPERIENCEBrandInterfaceProduct
Perspectives · Brand & Product DesignBring brands and products to market

Brand & Product Design:
Experience the brand through the product.

From positioning to the feel of using a product: how brand identity, UX/UI, industrial design and design systems work together. With interactive examples of design principles, interface states and physical products.

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IT INFRASTRUCTURE / AI OPERATIONSLocalConnectionCloud
Perspectives · IT Infrastructure & AI

IT Architecture · Infrastructure · AI Operations

IT infrastructure for AI:
Local, cloud or hybrid?

How businesses design computing resources, data flows and operations for AI, with an architecture comparison, capacity model and transparent cost assessment.

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SOFTWARE ENGINEERING / VALUE DELIVERYIdeaBuildTestValueSmall steps. Earlier value.
Perspectives · Software EngineeringBuild digital products and services

Software engineering:
More value from each development cycle.

Shorter development cycles, smaller initial budgets and earlier value: how architecture, AI assistance, testing and manageable operations work together. Includes three interactive examples.

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BUSINESS INTELLIGENCE / AIDataMetricsDecisionsGraph Layer
Perspectives · Business Intelligence

Business Intelligence · Data architecture

Business intelligence
in the AI era.

From the data warehouse to AI-assisted decisions: how metrics, APIs and a graph layer work together, and how to combine self-hosting, cloud services and hybrid models.

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CONTENT / MEDIA PRODUCTIONProductionVariantsInsights
Perspectives · Content & Media Production

Content · Photography · CGI · Studio film

Content & Media Production:
From idea to impact.

How a brief becomes consistent images, films and adaptations, with insights into studio craft, postproduction, media workflows and learning from use.

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ROBOTICS / APPLIED AI?Robotics & AI · from perception to action
Perspectives · Robotics & AI

Robotics · Artificial Intelligence · Integration

Robotics & AI:
From perception to action.

Which tasks benefit from AI in robotics? An in-depth look at perception, control, hybrid architecture, safety and economics — with three interactive examples.

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AI AGENTS / INTELLIGENT OPERATIONSAgentKnowledgeToolsApprovalOutcome
Perspectives · AI agents

Artificial Intelligence · Process design

AI agents:
From knowledge to effective workflows.

Where AI agents can make work easier, how knowledge and tools fit together, and what dependable operations require. Includes an interactive service workflow, a decision guide and an economic model.

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DEEP KNOWLEDGE / HYBRID SYSTEMSAIKnowledge basePolicy gateCloud model
Perspectives · Deep Knowledge

Knowledge systems · Artificial Intelligence

Deep Knowledge:
Organise business knowledge.

How companies organise data and documents, combine relational and graph models, and make knowledge usable by employees and agents.

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